Account-based marketing or ABM has been around for a very long time, but it is only now that people are really paying attention to it and implementing it closely and more consciously as part of their marketing campaign. It involves taking your resources and placing them all on a set of targeted accounts within the market. The business strategy uses campaigns that have been personalized to engage each account individually. These campaigns are developed by looking at the specific needs and wants of an account.
Many people across the industry consider account-based marketing revolutionary and cutting edge. This is because the brand agency hong kong. strategy looks at marketing holistically, as a whole, whereas older techniques focus too heavily on lead generation. A key attribute within account-based marketing looks at wagering and taking advantage of larger accounts. This means that you’re looking at trying to up-sell and cross-sell your larger accounts to get more value out of them, rather than spending time in the seemingly endless and tiresome loop of lead generation.
Account based marketing offers benefits both for the business and its customers. This is also one of the reasons why people are drawn to it.
1. Personalized and customized marketing experience.
Understanding your customers better gives you a leg up on the competition and allows you to strengthen your business relationship with that customer. The personalized marketing campaign could lead to better and more sales. A large part of account-based marketing is the personalization of marketing techniques to larger accounts. By figuring out the customer’s expectations, wants, and needs, you can tailor the marketing campaign specifically to and for them.
2. More realistic ROI expectations
Account-based marketing is known for giving higher returns than any other marketing strategy. It offers the highest return on investment (ROI) than any other B2B marketing strategy. The new strategy gives more precise measurements of the ROI that a company can expect. In turn, it allows companies to get a better grip on how their customers are responding to certain advertising techniques. This means that they have more control over what tactics are working as well as those that aren’t working.
3. Strategic use of available, fewer or limited resources
The account-based marketing approach focuses on a smaller number of accounts at a given time. Because they’re working with fewer accounts, they are more likely to bring those accounts to the final sales process. You’re actually going to be bringing more with fewer resources. This also frees up resources that used to be spent on funneling numerous companies. So, companies who use account-based marketing tactics can use these now free resources to complete and focus on other tasks.
4. Shorten sales timeline significantly
With your sales and marketing teams are working together to align and move accounts through the sales pipeline, you’ll find that the sales cycle shortens significantly. Your teams don’t have to juggle multiple moving parts separately. Rather, you’re streamlining the process and making it easier for everyone to keep up with the leads and customers that your business currently has. This also makes it easier to cater to these specific customers, making sure their concerns are addressed appropriately and in a timely manner. They don’t get lost in the noise.
teroid hormone from the mineralocorticoid family that is essential to your life. This is because it regulates kidney function and makes sure the amounts of electrolytes (potassium, sodium, chloride and bicarbonate) in your body are in balance. This type of hormone is secreted naturally by your adrenal cortex and simultaneously regulates your electrolyte levels by helping to maintain blood pressure and bodily fluids, or it can be fatal.
An insufficiency of this hormone has also been shown to negatively affect your hearing ability. Brought back to the right balance, it can also improve your hearing naturally. But that’s not the secret supplement. That comes later.
Hormones are some of the most powerful substances known to man
If your aldosterone levels are out of balance, a variety of symptoms can result. Low levels of aldosterone have been indicated in diseases such as Addison’s, Diabetes, AIED (autoimmune inner ear disease), or people with Meniere’s and High Blood Pressure just to name a few.
Researchers have clearly discovered a direct link between the levels of aldosterone we have in our bodies and our ability to hear normally. A direct link! However, before I bog you down with research about what it is or what it can do for you, or even what country you can find it in, first a little history.
Ancient Chinese Wisdom Supports Aldosterone Research
The hormone aldosterone has been around for thousands of years. You can find references throughout history where women shared this little anti-aging secret. However, it was first recorded in ancient China as a hormone replacement therapy. Apparently the older female nobility at the time would use the dried urine from young women to counteract their difficulties with menopause. The understanding for this type of therapy was that the waste products contained the metabolic waste, was progesterone, testosterone and estrogen.
According to naturopathic physician Dr. Eric Chan: “There is a theory in traditional Chinese medicine that the kidneys open up to the ears, and thus symptoms such as tinnitus (ringing in the ears), vertigo, and hearing loss may indicate insufficiency in kidney system regulation. In Chinese medicine, the patient’s kidney system corresponds to both the kidney organ itself, and the hormones secreted by the adrenal glands. Adrenal, means beside kidney. ”
Without Hormone Replacement Therapy, Addison’s Sufferers Die
If you have an insufficient amount of aldosterone production in your adrenal glands, it can cause a disorder called Addison’s disease. Without hormone replacement therapy, Addison’s patients would die from heart failure due to sodium-potassium imbalance, low blood volume and low blood pressure.
Conversely, if you have an excess of aldosterone production, that can lead to hypertension, or high blood pressure that results from an increase in sodium retention and an increased blood volume. Curiously, an unusual compound in licorice called glycyrrhizinic acid can also produce the same effects as the excess of aldosterone.
Careful, Too much Or Too little, Could be Lethal.
Bio identical hormones were first available as early as the nineteen thirties. Except that the way to administer them intramuscularly was painful. Since pharmaceutical companies couldn’t patent natural bio identical substances and the method of getting the hormones painlessly into the body wasn’t available yet. Science came up with something else by the 1940s called CEE’s.
By the forties researchers had developed a synthetic hormone from equine urine called Conjugated Equine Estrogen’s or Cee’s. This is the first time where they prescribed progestins and estrogens that are not part of the human body. Thus began the first hormone/estrogen replacement therapy or ERT.
The product ‘Pre-mar-in’ that is used today means: Pregnant Mare Urine
As a result of mass marketing, estrogen-only replacement therapy (ERT) stayed popular until the mid 1970s, when ERT was associated with endometrial cancer.
It wasn’t until the scientists uncovered that women whose ovaries produced the proper amount of progesterone and estrogen didn’t have any significance of cancer whatsoever.
Women whose HRT included a synthetic form of progesterone called progestin, had the hearing loss that was usual for women up to a decade older, and showed problems both in the inner ear, and in the portions of the brain used for hearing.
In the nineteen eighties a synthetic non-human form of progesterone called progestin was developed to balance the non-bioidentical estrogens in commercially available HRT preparations. In the late 1980s, the micronization of bio identical steroids allowed for absorbing progesterone orally. That means that the solids were micronised into smaller particles so they could be ingested.
Smaller than a micrometer in fact. All the way to nanometer size. That’s what lets us use trans dermal patches for estradiol, estriol and testosterone in exact therapeutic amounts.
Women who use this therapy today have the same hearing later in life as a person who is 10 years older than they are.
This new micronized ‘human’ progesterone first started to became available in Europe in the late 1980s and up in Canada by 1995, by which time it was approved by the U. S. FDA in 1998. It had been available from U. S. compounding pharmacists for years, if you can find one, and the active component is bio identical to endogenous progesterone.
By using non-bioidentical hormones, women trade off perimenopausal symptoms for unwanted side effects and incomplete symptom relief.
When you use synthetic progestins, they tend to increase the bad LDL and decrease the good HDL in cholesterol. They also decrease sex hormone binding globulins. This decrease in globulins can result in an increase in sex hormone levels and potentially increased androgenicity or male characteristics. Deficiencies in any of the nutrients, minerals, vitamins, hormones or antioxidants will create a host of other imbalances, dysfunctions in the rest of your body also.